IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers. “In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: … Continue reading IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
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