Archive for digital advertising

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

Posted in advertising, AdWords, digital media, Google, interactive advertising, online marketing, world wide web with tags , , , , , , , , , , on June 27, 2018 by gadler

There will now be three primary brands:

Google AdWords is now Google Ads.
DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
— Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

Advertisements

Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Posted in advertising, Facebook, online marketing, social media with tags , , , , , , , , , , , on May 24, 2018 by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them.

The move, announced in a blog post Thursday morning, constitutes one of Facebook’s attempts to comply with the European Union’s sweeping General Data Protection Regulation. It also represents the Menlo Park, Calif., firm’s latest attempt to regain users’ trust after months of revelations about Facebook’s failures to protect their data from such third parties as the now-shuttered marketing firm Cambridge Analytica. …”

Read the rest of the USA TODAY article here: https://usat.ly/2ILC9Uc

Can Augmented Reality Breathe New Life Into Banner Ads?

Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags , , , , , , , , on April 24, 2018 by gadler

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?

— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/

YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags , , , , on March 31, 2018 by gadler

YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/

How do you optimize content for a voice-first world?

Posted in search engines, SEM, SEO, voice first with tags , , , on February 13, 2018 by gadler

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

Internet mysteries: Why does last-touch attribution persist? Digiday

Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags , , , , , , , , on August 17, 2017 by gadler

“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”

%d bloggers like this: