Archive for digital advertising

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

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Internet mysteries: Why does last-touch attribution persist? Digiday

Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags , , , , , , , , on August 17, 2017 by gadler

“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015 04/22/2016

Posted in advertising, mobile with tags , , on April 22, 2016 by gadler

“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.”

Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015

IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

Posted in Uncategorized with tags , , on March 8, 2016 by gadler

The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers.

“In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond.

Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and “ad reinsertion,” a method where publishers shoehorn advertisements onto their websites even when visitors show up running blockers.”

Source: IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

Shocker: Newspaper advertising is up

Posted in advertising, newspaper with tags , , , , , , , on October 22, 2015 by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising.

Yes, you read that correctly.

The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by two key categories.

In fact, a particularly strong September by newspapers even helped overall ad spending grow 6 percent last month, according to the latest report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.

Newspaper ad spending jumped 18 percent in September, and was up 16 percent for the quarter.

Perhaps most notable, these numbers include only newspapers’ print editions, though newspapers’ digital advertising also grew during third quarter, up 10 percent.”

Read more here: Shocker: Newspaper advertising is up – Media Life Magazine

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