Tag: IAB

New IAB Standards released. Think L.E.A.N.

by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.

IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

by gadler

The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers. “In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: … Continue reading IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge