For the first time, FTC fines retailer for blocking negative reviews on its website.

“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website.

The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all purchasers who submitted reviews, when in fact it suppressed reviews with ratings lower than four stars out of five.”

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