Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan.
— Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721
Archive for the world wide web Category
On Google’s 21st birthday, a look back in time
Posted in Google, internet, search engines, SEM, world wide web, www, Yahoo! with tags Google, online marketing, search engine marketing, search engines on September 28, 2019 by gadlerGoogle Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google adds new ‘veteran-led’ attribute to Google My Business profile
Posted in Google, online marketing, search engines, world wide web with tags Google, Google My Business, online marketing, Search Engine Land, search engines, veteran, veteran-owned business, veterans on August 27, 2018 by gadlerWonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.
‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive
Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags blockbuster, Fallen Kingdom, films, Hollywood, Jurassic Park, Jurassic World, mobile impressions, mobile marketing, movies, summer movies on June 25, 2018 by gadler‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’
Google rolls out updates to give users easier access to privacy controls – Search Engine Land
Posted in Google, internet, online marketing, Research, search engines, world wide web with tags advertising, Google, online advertising, online marketing, online privacy, research on June 21, 2018 by gadlerGoogle is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.
Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age
Posted in baseball, football, golf, internet, NCAA, sports, world wide web, www with tags AdAge, baseball, gambling, internet, legal, NCAA, online, Super Bowl on May 15, 2018 by gadlerThe U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers.
Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states to maintain laws that ban gambling. Nevada is the only state where single-game wagering is now legal.
Sports gambling could begin in a matter of weeks in casinos and racetracks in New Jersey, which instigated the legal fight by repealing its gambling prohibition. Mississippi, Pennsylvania, New York, Delaware and West Virginia could follow soon, and the number of states might reach double digits by the end of the year.
— Read on adage.com/article/cmo-strategy/supreme-court-ruling-opens-legal-sports-betting/313498/
Can Augmented Reality Breathe New Life Into Banner Ads?
Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags advertising, AR, augmented reality, digital advertising, interactive advertising, mobile advertising, online advertising, virtual reality, VR on April 24, 2018 by gadlerCan Augmented Reality Breathe New Life Into Banner Ads?
The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.
Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?
— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/
