Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness.
Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping off the social network’s multi-year flirtation with becoming a real player in online shopping. Big-name retailers like Nike and Zara, as well as younger brands like Outdoor Voices and Warby Parker, are among the 20-plus companies participating in the initial rollout.
Instagram has already proven to be a platform — thanks in large part to its visual nature — where the best consumer brands can do what they do best: get new people to discover their products and inspire shoppers to covet their wares.
— Read on www.recode.net/2019/3/20/18271386/instagram-shopping-discovery-amazon-weakness-checkout
Archive for the world wide web Category
Google Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google adds new ‘veteran-led’ attribute to Google My Business profile
Posted in Google, online marketing, search engines, world wide web with tags Google, Google My Business, online marketing, Search Engine Land, search engines, veteran, veteran-owned business, veterans on August 27, 2018 by gadlerWonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.
‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive
Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags blockbuster, Fallen Kingdom, films, Hollywood, Jurassic Park, Jurassic World, mobile impressions, mobile marketing, movies, summer movies on June 25, 2018 by gadler‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’
Google rolls out updates to give users easier access to privacy controls – Search Engine Land
Posted in Google, internet, online marketing, Research, search engines, world wide web with tags advertising, Google, online advertising, online marketing, online privacy, research on June 21, 2018 by gadlerGoogle is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.
Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age
Posted in baseball, football, golf, internet, NCAA, sports, world wide web, www with tags AdAge, baseball, gambling, internet, legal, NCAA, online, Super Bowl on May 15, 2018 by gadlerThe U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers.
Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states to maintain laws that ban gambling. Nevada is the only state where single-game wagering is now legal.
Sports gambling could begin in a matter of weeks in casinos and racetracks in New Jersey, which instigated the legal fight by repealing its gambling prohibition. Mississippi, Pennsylvania, New York, Delaware and West Virginia could follow soon, and the number of states might reach double digits by the end of the year.
— Read on adage.com/article/cmo-strategy/supreme-court-ruling-opens-legal-sports-betting/313498/
