10 Costly Mistakes to Avoid in Your Remarketing Campaigns

Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips

Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

For the first time, FTC fines retailer for blocking negative reviews on its website.

“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website. The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all … Continue reading For the first time, FTC fines retailer for blocking negative reviews on its website.

TV ads drive digital video discovery

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva. This finding shows that while streaming video has replaced traditional TV for many viewers, the … Continue reading TV ads drive digital video discovery

2021 Digital Marketing Trends: The New vs the Tried and True

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising

Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers. — Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel

8 major Google algorithm updates, explained

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. — Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

10 Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a … Continue reading 10 Bad Links That Can Get You Penalized by Google

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. — Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927