Archive for online marketing

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

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10 Ways Major League Baseball teams win on social media

Posted in baseball, digital media, Facebook, online marketing, social media, sports, Twitter with tags , , , , , , on April 11, 2017 by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.”

Great job Bob Cargill and ClickZ. 

10 Ways Major League Baseball Teams Win on Social Media

More Automotive Ad Spending Shifts Online

Posted in advertising, Automotive, digital media, interactive advertising, Research with tags , , , on May 8, 2012 by gadler

More Automotive Ad Spending Shifts Online.

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