Archive for online marketing

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags , , , , , , , on October 12, 2018 by gadler

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

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Find Out If You’re Impacted by Google’s Changes to Exact Match

Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags , , , , , , on September 14, 2018 by gadler

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/

Google adds new ‘veteran-led’ attribute to Google My Business profile

Posted in Google, online marketing, search engines, world wide web with tags , , , , , , , on August 27, 2018 by gadler

Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.

‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

Posted in Google, internet, online marketing, Research, search engines, world wide web with tags , , , , , on June 21, 2018 by gadler

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.

Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763

Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Posted in advertising, Facebook, online marketing, social media with tags , , , , , , , , , , , on May 24, 2018 by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them.

The move, announced in a blog post Thursday morning, constitutes one of Facebook’s attempts to comply with the European Union’s sweeping General Data Protection Regulation. It also represents the Menlo Park, Calif., firm’s latest attempt to regain users’ trust after months of revelations about Facebook’s failures to protect their data from such third parties as the now-shuttered marketing firm Cambridge Analytica. …”

Read the rest of the USA TODAY article here: https://usat.ly/2ILC9Uc

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Posted in digital media with tags , , , , , , , , , , , , , , on April 19, 2018 by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

“Just 10 percent of your readers could make or break your company’s digital future.

That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.

Which brings me to paywalls.”

— Read on www.editorandpublisher.com/columns/digital-publishing-after-years-of-tinkering-with-paywalls-publishers-are-creating-the-right-funnel-to-find-digital-subscribers/

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

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