Archive for the online marketing Category

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Digital advertising viewability – a lot of gray area

Posted in advertising, Attribution, Campaigns, interactive advertising, online marketing, Viewability with tags , , , , , , , , on May 21, 2016 by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple.

According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of course people are more impacted by ads they can actually see. But the real finding of the Applying Viewability Intelligently for Measurably Improved Performance study, which was released this morning, is that viewability isn’t that black and white.”

Read more via the link below. It an interesting article by ClickZ’s Mike O’Brien. 

Viewability has more gray area than you realize

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags , , , , , on April 18, 2016 by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Do’s and Don’ts for Retailers in a Digital Age

Posted in Consumers, digital media, online marketing, Retail with tags , on May 19, 2015 by gadler

“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.”

Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily.

Top Drivers of Increased Spending on Digital Brand Advertising

Posted in advertising, interactive advertising, online marketing, Research with tags , , , , , on December 23, 2014 by gadler

“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.”

Click Here to learn more about digital brand advertising

The 2014 State of Digital Transformation (infographic)

Posted in advertising, Consumers, digital media, interactive advertising, online marketing, Research on December 10, 2014 by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”

For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.

Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.

[Infographic] The 2014 State of Digital Transformation.

Scripps Readies 2nd Release Of Political App

Posted in Apps, media, news, online marketing, Politics with tags , , on November 25, 2014 by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics.

The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, according to Bo Schuerman, a director at the company’s entrepreneurial Digital Solutions Group who manages the overall Podium initiative.”

Read more here:

Scripps Readies 2nd Release Of Political App.

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