FSIs Still Holding Strong For Newspapers

“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailersā€™ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of theĀ Local Media Association, … Continue reading FSIs Still Holding Strong For Newspapers