Tag: newspaper

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

FSIs Still Holding Strong For Newspapers

by gadler

“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, … Continue reading FSIs Still Holding Strong For Newspapers

What to Watch for in New York Times’ Pay-Meter Experiment

by gadler

The Times’ effort to charge frequent visitors will undoubtedly find many takers when it goes into effect on March 28. Whether the model ultimately works, however, depends on the action at three key fronts. Here’s what’s worth watching. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/dApg7iaCaIQ/article.php via my6sense