It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.
— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
Archive for the newspaper Category
Digital advertising in the US is now bigger than print and television – Recode
Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags advertising, digital advertising, Facebook, Google, interactive advertising, mobile advertising, online advertising on February 20, 2019 by gadlerNewspapers Record Strong Readership, Print Or Digital
Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags digital media, media consumption, news, newspapers, research on December 29, 2016 by gadler“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.
In total, newspapers reach 69% of the U.S. population each month.”
Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
Newspapers Still Tops For Local News 08/30/2016
Posted in media, newspaper, Research with tags local news, news consumption, newspapers on September 2, 2016 by gadler“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.”
http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html
Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year
Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”
Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.
Newspaper digital audience springs forward to 176 million
Posted in Age, Demographics, digital media, Gender, internet, media, newspaper, Research with tags digital audience, digital media, newspapers on May 2, 2015 by gadler“The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.”
Scripps ‘Learning Quickly’ On Digital Sales
Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags advertising, digital media, E.W. Scripps, mobile, online, online newspaper, SMB, video on August 14, 2014 by gadler“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.
The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.
It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.
Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”
Read the rest of the article, with links to the NetNewsCheck series, here:
FSIs Still Holding Strong For Newspapers
Posted in advertising, mobile, newspaper with tags Free Standing Insert, FSI, newspaper, pre-print, preprint on July 15, 2014 by gadler“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.
Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, and that doesn’t appear to be changing.”
Read the full article FSIs Still Holding Strong For Newspapers.
