A first step toward TV-online ratings – Media Life Magazine

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows.

But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate.

Until now….”

Source: A first step toward TV-online ratings – Media Life Magazine

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