Tag: Nielsen

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

A first step toward TV-online ratings – Media Life Magazine

by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows. But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate. Until now….” … Continue reading A first step toward TV-online ratings – Media Life Magazine

Top Drivers of Increased Spending on Digital Brand Advertising

by gadler

“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.” Click Here to learn more about digital brand advertising

Measurement Specialists Nielsen and comScore Trade Lawsuits

by gadler

Nielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/vE24caAn2hc/ via my6sense