Believe the hype: TV ad dollars sputter

“For years, print ad spending suffered as digital rose.

Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money.

Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium.

Now that is changing.”

Believe the hype: TV ad dollars sputter – Media Life Magazine

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