The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
Archive for digital media
Why are we still making it so hard to understand Addressable TV?
Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags addressable, advertising, CTV, digital advertising, digital media, internet advertising, internet tv, measurement, online advertising, online tv, OTT, Programmatic, research, television, tv, video on September 30, 2019 by gadlerGoogle Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
Posted in digital media with tags digital media, Facebook, Gannett, Google, internet, New York Times, newspaper, newspapers, NY Times, online marketing, online newspaper, paywall, publishing, research, subscription comparison on April 19, 2018 by gadlerDigital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
“Just 10 percent of your readers could make or break your company’s digital future.
That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.
Which brings me to paywalls.”
New IAB Standards released. Think L.E.A.N.
Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags advertising, digital advertising, digital media, IAB, interactive advertising, internet advertising, mobile advertising, native advertising, online marketing, video on July 20, 2017 by gadlerThe 'N' in LEAN: Non-Disruptive Ad Experience
"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be
used as well as provides guidance on acceptable experiences. …"
