Archive for digital media

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

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New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

10 Ways Major League Baseball teams win on social media

Posted in baseball, digital media, Facebook, online marketing, social media, sports, Twitter with tags , , , , , , on April 11, 2017 by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.”

Great job Bob Cargill and ClickZ. 

10 Ways Major League Baseball Teams Win on Social Media

Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Digital advertising viewability – a lot of gray area

Posted in advertising, Attribution, Campaigns, interactive advertising, online marketing, Viewability with tags , , , , , , , , on May 21, 2016 by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple.

According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of course people are more impacted by ads they can actually see. But the real finding of the Applying Viewability Intelligently for Measurably Improved Performance study, which was released this morning, is that viewability isn’t that black and white.”

Read more via the link below. It an interesting article by ClickZ’s Mike O’Brien. 

Viewability has more gray area than you realize

A first step toward TV-online ratings – Media Life Magazine

Posted in Uncategorized with tags , , , on October 1, 2015 by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows.

But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate.

Until now….”

Source: A first step toward TV-online ratings – Media Life Magazine

Newspaper digital audience springs forward to 176 million

Posted in Age, Demographics, digital media, Gender, internet, media, newspaper, Research with tags , , on May 2, 2015 by gadler

The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.”

Newspaper digital audience springs forward to 176 million.

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