Archive for knoxnews.com

Yahoo!-Newspaper Consortium Interactive Behavioral Targeting

Posted in interactive advertising with tags , , , on March 2, 2009 by gadler

After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase.  It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy!

knoxnews.com, GoVolsXtra.com, and sister Scripps’ sites are leaders in this technological partnership.

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