Archive for Yahoo!

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Posted in advertising, digital media, Internet Activity & Sites, world wide web, Yahoo! with tags , , on April 3, 2017 by gadler

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.”

Read the rest of the article here: https://thenextweb.com/business/2017/04/03/verizon-plans-rebrand-aol-yahoo-oath/#.tnw_WCjSa5O5

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

Posted in advertising, digital media, interactive advertising with tags , , , , , , on November 17, 2014 by gadler

An interesting read…

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign?

As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. By integrating relevant content into beautiful editorial experiences, native ads can significantly increase the engagement and effectiveness of a marketer’s campaigns. But for marketers, there are still many open questions about how native ads work and what makes them so effective.

To answer these questions, researchers from Yahoo teamed up with the University of Pennsylvania Wharton Future of Advertising (WFoA) Program to identify the fundamentals that marketers should keep in mind when they create a native ad campaign….”

Read the full article here: 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ.

Yahoo!-Newspaper Consortium Interactive Behavioral Targeting

Posted in interactive advertising with tags , , , on March 2, 2009 by gadler

After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase.  It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy!

knoxnews.com, GoVolsXtra.com, and sister Scripps’ sites are leaders in this technological partnership.

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