Digital Media and Advertising LumaSpace
“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.” Read … Continue reading Verizon plans to rebrand AOL and Yahoo as ‘Oath’
An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ
After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase. It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy! knoxnews.com, … Continue reading Yahoo!-Newspaper Consortium Interactive Behavioral Targeting
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