Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers. — Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. — Read on http://www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking … Continue reading Can Augmented Reality Breathe New Life Into Banner Ads?
“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”
The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.
More Automotive Ad Spending Shifts Online.
After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase. It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy! knoxnews.com, … Continue reading Yahoo!-Newspaper Consortium Interactive Behavioral Targeting