Archive for behavioral targeting

2021 Digital Marketing Trends: The New vs the Tried and True

Posted in advertising, Demographics, digital media, interactive advertising, online marketing, Research, voice first with tags , , , , , , , , , , , , , on March 31, 2021 by gadler

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

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Find your audience on YouTube

Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags , , , , , , , , , , , , on September 29, 2019 by gadler

Another cool tool from Google.

Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/

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Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Posted in advertising, Facebook, online marketing, social media with tags , , , , , , , , , , , on May 24, 2018 by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them.

The move, announced in a blog post Thursday morning, constitutes one of Facebook’s attempts to comply with the European Union’s sweeping General Data Protection Regulation. It also represents the Menlo Park, Calif., firm’s latest attempt to regain users’ trust after months of revelations about Facebook’s failures to protect their data from such third parties as the now-shuttered marketing firm Cambridge Analytica. …”

Read the rest of the USA TODAY article here: https://usat.ly/2ILC9Uc

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Yahoo!-Newspaper Consortium Interactive Behavioral Targeting

Posted in interactive advertising with tags , , , on March 2, 2009 by gadler

After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase.  It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy!

knoxnews.com, GoVolsXtra.com, and sister Scripps’ sites are leaders in this technological partnership.

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