It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”
For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.
Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.
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