Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
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Archive for the Consumers Category
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerWhat is GDPR & How Does It Affect Me?
Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags affinity data, consumer data, Demographics, EU, GDPR, General Data Protection Regulation, Google, Google Analytics, Jenny Halasz, privacy, Search Engine Journal on May 1, 2018 by gadlerWhat Is GDPR?
GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.
The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.
Who should delete that customer data? Good question.
Find out who should delete the customer data, and more info, at this Search Engine Journal article.
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags consumer intent, Consumers, Demographics, digital marketing, Google, mobile shoppers on April 18, 2016 by gadler“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Mobile Key To Car Sales, Facebook Finds
Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
Do’s and Don’ts for Retailers in a Digital Age
Posted in Consumers, digital media, online marketing, Retail with tags ecommerce, Shopping on May 19, 2015 by gadler“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.”
Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily.
