Archive for the Consumers Category

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What is GDPR & How Does It Affect Me?

Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags , , , , , , , , , , on May 1, 2018 by gadler

What Is GDPR?

GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.

Who should delete that customer data? Good question.

Find out who should delete the customer data, and more info, at this Search Engine Journal article.

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How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

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Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags , , , , , on April 18, 2016 by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

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Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

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Do’s and Don’ts for Retailers in a Digital Age

Posted in Consumers, digital media, online marketing, Retail with tags , on May 19, 2015 by gadler

“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.”

Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily.

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The 2014 State of Digital Transformation (infographic)

Posted in advertising, Consumers, digital media, interactive advertising, online marketing, Research on December 10, 2014 by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”

For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.

Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.

[Infographic] The 2014 State of Digital Transformation.

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The Future of Beacons & Customer Engagement

Posted in advertising, app, Consumers, mobile, Research, Retail with tags , , on September 29, 2014 by gadler

The Future of Beacons & Customer Engagement.

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