Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness.
Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping off the social network’s multi-year flirtation with becoming a real player in online shopping. Big-name retailers like Nike and Zara, as well as younger brands like Outdoor Voices and Warby Parker, are among the 20-plus companies participating in the initial rollout.
Instagram has already proven to be a platform — thanks in large part to its visual nature — where the best consumer brands can do what they do best: get new people to discover their products and inspire shoppers to covet their wares.
— Read on www.recode.net/2019/3/20/18271386/instagram-shopping-discovery-amazon-weakness-checkout
Archive for the Consumers Category
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerToday’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
What is GDPR & How Does It Affect Me?
Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags affinity data, consumer data, Demographics, EU, GDPR, General Data Protection Regulation, Google, Google Analytics, Jenny Halasz, privacy, Search Engine Journal on May 1, 2018 by gadlerWhat Is GDPR?
GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.
The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.
Who should delete that customer data? Good question.
Find out who should delete the customer data, and more info, at this Search Engine Journal article.
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags consumer intent, Consumers, Demographics, digital marketing, Google, mobile shoppers on April 18, 2016 by gadler“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Mobile Key To Car Sales, Facebook Finds
Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
