Find your audience on YouTube
Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/
Digital Media and Advertising LumaSpace
Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/
Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness. Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping … Continue reading Instagram just took advantage of Amazon’s biggest weakness
Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way. — Read on http://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel — a linear customer journey from awareness to consideration to purchase. And using mass media, the key levers to drive growth were reach and frequency. We … Continue reading Understanding the new marketing funnel and user intent – Think with Google
What Is GDPR? GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online. The courts … Continue reading What is GDPR & How Does It Affect Me?
“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the … Continue reading How to use Facebook mobile ads as an “interest indicator” to drive conversions
“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.” Mobile Key To Car Sales, Facebook Finds … Continue reading Mobile Key To Car Sales, Facebook Finds
“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.” Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The … Continue reading Do’s and Don’ts for Retailers in a Digital Age
It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.” For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not … Continue reading The 2014 State of Digital Transformation (infographic)