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Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.

Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/

This entry was posted on April 17, 2020 at 3:44 pm and is filed under advertising, Google, interactive advertising, online marketing with tags Coronavirus, COVID-19, digital advertising, Google, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.