Digital Media and Advertising LumaSpace
Introducing Bard, Google’s experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon. — Read on blog.google/technology/ai/bard-google-ai-search-updates/
The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of 4%, but similar to 2019’s increase of 21%, according to a benchmark study from WordStream by LOCALiQ. — … Continue reading Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. … Continue reading What is semantic search: A deep dive into entity-based search
Over the years, the web and the world have changed. Since our launch in 1997, Google Search has continued to evolve to help you find the information you’re looking for. — Read on http://www.google.com/search/howsearchworks/our-history/
Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023. — Read on http://www.searchenginejournal.com/google-sunsetting-universal-analytics-in-2023/442168/
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns
Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature. — Read on http://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit
Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. — Read on http://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/
In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. — Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627
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