Archive for Google

Google Ads Releases Details Around the $340m Credit for SMBs

Posted in Google with tags , , , , , , , , , , , on April 20, 2020 by gadler

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March.

Who is an Eligible SMB?

Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily.

The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads:

10 out of the last 12 months in 2019 AND
In January and/or February of this year
So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible.
— Read on www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Posted in advertising, Google, interactive advertising, online marketing with tags , , , , on April 17, 2020 by gadler

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.

Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/

10 Bad Links That Can Get You Penalized by Google

Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags , , , , , , , , , , on November 26, 2019 by gadler

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.

Links continue to remain a significant ranking factor.

What happens when you get bad links on enough of a scale to harm your site?

Your site can get algorithmically downgraded by Google – or worse, you get a manual action.

While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.

This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.

— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/

Here’s what you need to know about Google’s newest local algorithm update

Posted in Google, interactive advertising, search engines, SEO with tags , , , , , , , on November 16, 2019 by gadler

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
— Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927

Google Acquires Fitbit

Posted in Google, news with tags , , on November 1, 2019 by gadler

The rumors surfaced a few days ago, and it turns out they were true: Google is buying Fitbit for $2.1 billion in cash.

The two companies just announced the deal today.

www.linkedin.com/posts/geraldadler_google-is-buying-fitbit-for-21-billion-activity-6596062484854042624-FTgi

Find your audience on YouTube

Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags , , , , , , , , , , , , on September 29, 2019 by gadler

Another cool tool from Google.

Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/

On Google’s 21st birthday, a look back in time

Posted in Google, internet, search engines, SEM, world wide web, www, Yahoo! with tags , , , on September 28, 2019 by gadler

Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan.
— Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721

Millions of fake Google Maps listings hurt real business and consumers

Posted in Ad Fraud, advertising, digital media, Google, online marketing, search engines with tags , , , , on June 22, 2019 by gadler

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.

Google says it is aware of the problem and that it has plans to do more to combat spammers and scammers taking advantage of local listings. It’s not in the company’s interest to jeopardize user trust, yet as many marketers point out, it stands to profit as local businesses turn to paid ads to regain search visibility.

— Read on searchengineland.com/millions-of-fake-google-maps-listings-hurt-real-business-and-consumers-318629

The North Face booed by SEO community

Posted in digital media, Google, search engines, SEO with tags , , , , , , , , , , on June 8, 2019 by gadler

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.

The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”

Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

2019 Google Ad Industry Benchmarks

Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags , , , , , on June 1, 2019 by gadler

Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. 

This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:

  • Click-through rate
  • Cost per click
  • Conversion rate
  • Cost per acquisition

wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf

%d bloggers like this: