Search Through Time

Over the years, the web and the world have changed. Since our launch in 1997, Google Search has continued to evolve to help you find the information you’re looking for. — Read on http://www.google.com/search/howsearchworks/our-history/

Google Ads will combine Smart and standard Display campaigns

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns

TikTok Leads YouTube in Average Time Spent Per Month in the US

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US

Google Ads NEW Monthly Spend Limits: What You Need to Know | WordStream

Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature. — Read on http://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit

Breaking: Google Ads to Phase Out Modified Broad Match

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. — Read on http://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/

8 major Google algorithm updates, explained

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. — Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

Google Ads Releases Details Around the $340m Credit for SMBs

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main … Continue reading Google Ads Releases Details Around the $340m Credit for SMBs

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake … Continue reading Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

10 Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a … Continue reading 10 Bad Links That Can Get You Penalized by Google