Archive for Google

Google Acquires Fitbit

Posted in Google, news with tags , , on November 1, 2019 by gadler

The rumors surfaced a few days ago, and it turns out they were true: Google is buying Fitbit for $2.1 billion in cash.

The two companies just announced the deal today.

www.linkedin.com/posts/geraldadler_google-is-buying-fitbit-for-21-billion-activity-6596062484854042624-FTgi

Find your audience on YouTube

Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags , , , , , , , , , , , , on September 29, 2019 by gadler

Another cool tool from Google.

Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/

On Google’s 21st birthday, a look back in time

Posted in Google, internet, search engines, SEM, world wide web, www, Yahoo! with tags , , , on September 28, 2019 by gadler

Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan.
— Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721

Millions of fake Google Maps listings hurt real business and consumers

Posted in Ad Fraud, advertising, digital media, Google, online marketing, search engines with tags , , , , on June 22, 2019 by gadler

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.

Google says it is aware of the problem and that it has plans to do more to combat spammers and scammers taking advantage of local listings. It’s not in the company’s interest to jeopardize user trust, yet as many marketers point out, it stands to profit as local businesses turn to paid ads to regain search visibility.

— Read on searchengineland.com/millions-of-fake-google-maps-listings-hurt-real-business-and-consumers-318629

The North Face booed by SEO community

Posted in digital media, Google, search engines, SEO with tags , , , , , , , , , , on June 8, 2019 by gadler

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.

The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”

Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

2019 Google Ad Industry Benchmarks

Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags , , , , , on June 1, 2019 by gadler

Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. 

This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:

  • Click-through rate
  • Cost per click
  • Conversion rate
  • Cost per acquisition

wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf

What’s wrong with translating keywords?

Posted in AdWords, Google, PPC, search engines, SEM, SEO, voice first with tags , , , , , , on May 21, 2019 by gadler

“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be:

“Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without passing go.”
— Read on searchengineland.com/whats-wrong-with-translating-keywords-317281

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