Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March.
Who is an Eligible SMB?
Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily.
The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads:
10 out of the last 12 months in 2019 AND
In January and/or February of this year
So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible.
— Read on www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/