Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.
The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” Bonnie Pericolosi, director of product management, Google Display ads, wrote. During the campaign setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.
“No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign,” Ginny Marvin, Google’s ads product liaison, said on Twitter.
— Read on searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449
Archive for internet advertising
2021 Digital Marketing Trends: The New vs the Tried and True
Posted in advertising, Demographics, digital media, interactive advertising, online marketing, Research, voice first with tags advertising, behavioral targeting, Consumers, conversion, digital advertising, digital marketing, email marketing, interactive advertising, internet advertising, online advertising, online marketing, research, virtual reality, voice search on March 31, 2021 by gadlerIn the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising
Posted in advertising, Analytics, Attribution, interactive advertising, online marketing with tags advertising, Analytics, digital advertising, interactive advertising, internet advertising, measurement, mobile advertising, online advertising, online marketing on December 24, 2020 by gadlerHere are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers.
— Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel
8 major Google algorithm updates, explained
Posted in advertising, Google, interactive advertising, online marketing, PPC, search engines, SEM, SEO with tags advertising, Google, internet advertising, online marketing, pay per click, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on October 13, 2020 by gadlerIn this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.
— Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627
Why are we still making it so hard to understand Addressable TV?
Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags addressable, advertising, CTV, digital advertising, digital media, internet advertising, internet tv, measurement, online advertising, online tv, OTT, Programmatic, research, television, tv, video on September 30, 2019 by gadlerThe marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerAnother cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
New IAB Standards released. Think L.E.A.N.
Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags advertising, digital advertising, digital media, IAB, interactive advertising, internet advertising, mobile advertising, native advertising, online marketing, video on July 20, 2017 by gadlerThe 'N' in LEAN: Non-Disruptive Ad Experience
"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be
used as well as provides guidance on acceptable experiences. …"
Comcast and Cable Bypass…If You Can’t Beat Them, Join Them!
Posted in advertising with tags Comcast, IAB, internet advertising, internet tv, online tv, television on March 3, 2009 by gadlerSeems Comcast is taking a positive step in addressing “cable bypass”, or consumers bypassing cable tv for free online viewing. A great deal of free mainsteam commercial video (TV, movies, etc.) is now available, and viewed, online. With the rapidly increasing number of internet viewers, it makes good sense for Comcast to move in establishing itself as a market leader.
This will help aggressively target the younger demo (using cell phones v. land lines, and internet v. broadcast-cable tv or newspapers), and the mid-age demo who are tech-savvy and appreciating the need to reduce family expenses. Tough economy, you know!
With the availability of personalization and behavioral targeting, internet tv will prove an exceptional resource for advertisers to target their audience.
Comcast has reportedly hired Scott Schiller, the co-founder and first vice chairman of the Interactive Advertising Bureau, to oversee sales of 4 of its websites, including FanCast.com – a great internet-tv site. Fancast could significantly enhance its value if/when it agrees to terms with ESPN to provide its ESPN 360 programming.
IAB is a respected internet industry resource, and luring one of its leaders is a coup. Fingers are crossed – and congrats to Comcast.
