Archive for the Consumers Category

Do’s and Don’ts for Retailers in a Digital Age

Posted in Consumers, digital media, online marketing, Retail with tags , on May 19, 2015 by gadler

“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.”

Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily.

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The 2014 State of Digital Transformation (infographic)

Posted in advertising, Consumers, digital media, interactive advertising, online marketing, Research on December 10, 2014 by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”

For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.

Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.

[Infographic] The 2014 State of Digital Transformation.

The Future of Beacons & Customer Engagement

Posted in advertising, app, Consumers, mobile, Research, Retail with tags , , on September 29, 2014 by gadler

The Future of Beacons & Customer Engagement.

Tablets Owners Buy More Consumer Electronics

Posted in Consumers, iPad, mobile, Retail, tablet, world wide web with tags , , , , on September 4, 2014 by gadler

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than other consumers.”

Read the rest here: Tablets Owners Buy More Consumer Electronics.

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