Day 1 of Facebook’s F8 conference was packed with announcements and updates. FaceDate “Clear History” Instagram video-chat and antibullying Reopening its app review process Oculus – on sale for $199 Messenger simplifies and starts translation Introducing VR memories and 3D photos WhatsApp hits 450 MM stories users Sharing to Facebook and Instagram Stories from other apps … Continue reading
Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy
“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members. The hotel brand is ushering in an updated HHonors app this fall, which will include … Continue reading Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy
YouTube Renames, Updates TrueView Ads
“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”. Well, sort of” Get the details here: YouTube renames, updates TrueView ads – AdAge
“Mobile device users are split in their preference for mobile apps vs. the mobile browser, per December 2015 research. Nearly one-third say they prefer to use both at different times.” How Mobile Apps Stack Up Against Mobile Browsers
The Future of Beacons & Customer Engagement
The Future of Beacons & Customer Engagement.
63% Of Mobile Video Use Happens At Home
63% Of Mobile Video Use Happens At Home.
Mobile Drives Direct Response for Other Ad Channels – eMarketer
Mobile Drives Direct Response for Other Ad Channels – eMarketer.
App or Browser? Depends What Consumers Are Doing – eMarketer
Apps preferred for navigating and information gathering; mobile web for entertainment, searches. Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now via App or Browser? Depends What Consumers Are Doing – eMarketer.
App keeps Smokies’ fans in game » Knoxville News Sentinel
As the Tennessee Smokies baseball season prepares to get under way, Sharon Clowers is already planning to stay up to date on her favorite pasttime through her cellphone. That’s because the East Tennessee minor league baseball team has officially launched its own mobile app, which can be downloaded for free from the iTunes App Store … Continue reading App keeps Smokies’ fans in game » Knoxville News Sentinel