Archive for the app Category

Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

Posted in app, mobile, Travel/Entertainment, world wide web on August 12, 2016 by gadler

“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.

The hotel brand is ushering in an updated HHonors app this fall, which will include full iOS compatibility as well as the option to mark a favorite hotel room so that customers can book the same space for future visits. The redesign also brings about additional features for Hilton’s digital key program, such as the ability for consumers to use multiple digital keys on several smartphones for the same room.”

 

Source: Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

Posted in app, Apps, digital media, mobile on January 14, 2016 by gadler

 

The Future of Beacons & Customer Engagement

Posted in advertising, app, Consumers, mobile, Research, Retail with tags , , on September 29, 2014 by gadler

The Future of Beacons & Customer Engagement.

63% Of Mobile Video Use Happens At Home

Posted in app, digital media, iPhone, media, mobile, Research on December 14, 2012 by gadler

63% Of Mobile Video Use Happens At Home.

Mobile Drives Direct Response for Other Ad Channels – eMarketer

Posted in advertising, app, digital media, interactive advertising, iPhone, mobile, Research on May 30, 2012 by gadler

Mobile Drives Direct Response for Other Ad Channels – eMarketer.

App or Browser? Depends What Consumers Are Doing – eMarketer

Posted in app, digital media, mobile on February 9, 2012 by gadler

Apps preferred for navigating and information gathering; mobile web for entertainment, searches. Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now

via App or Browser? Depends What Consumers Are Doing – eMarketer.

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