Archive for online

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

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Tablets Owners Buy More Consumer Electronics

Posted in Consumers, iPad, mobile, Retail, tablet, world wide web with tags , , , , on September 4, 2014 by gadler

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than other consumers.”

Read the rest here: Tablets Owners Buy More Consumer Electronics.

Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

Measurement Specialists Nielsen and comScore Trade Lawsuits

Posted in Uncategorized with tags , , , , on March 23, 2011 by gadler
Nielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of…

Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/vE24caAn2hc/

What to Watch for in New York Times’ Pay-Meter Experiment

Posted in digital media, publishing, Uncategorized with tags , , , , , , , on March 20, 2011 by gadler
The Times’ effort to charge frequent visitors will undoubtedly find many takers when it goes into effect on March 28. Whether the model ultimately works, however, depends on the action at three key fronts. Here’s what’s worth watching.

Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/dApg7iaCaIQ/article.php

Gannett Names ShortTail’s Payne As Chief Digital Officer

Posted in digital media, interactive advertising with tags , , , , , , , on March 16, 2011 by gadler

Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him.

The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and broadcaster. The announcement also comes two days after Gannett tapped former NBC Universal (NSDQ: CMCSA) executive Maryam Banikarim as its first CMO.

Apart from the two new hires this week, Pointroll CEO Jason Tafler also just finished his last day at the Gannett rich media subsidiary before taking on the chief digital officer role at Canada’s Rogers Media. Tafler, who succeeded Saridakis as the head of Pointroll three years ago, was replaced by SVP of sales Robert Gatto.

The recent additions—from the new logo on to the new hires—reflects both the improvement in Gannett’s financial situation and the aggressive approach CEO Craig Dubow has taken toward shifting the company’s focus to digital, especially in the mobile and local areas. Like most major media companies, the print side of the business continues to struggle against industrywide declines, while digital has been a particular growth driver, even during the downturn.

Over the past year, Gannett has pursued a number of digital efforts, including experimenting of paywalls at three of its community newspapers, debated whether to charge for its popular USA Today iPad app (early plans were put on indefinite hold as ad inventory on the device continued to sell out, surpassing initial expectations), and it has worked on setting up local integrated marketing units across the country that leverage its expansive footprint, while carving out a separate business from the traditional newspaper/broadcast ad sales.

Sources had previously told paidContent that Gannett had been looking both internally and externally to find a successor for Saridakis, who left the company to become GSI Commerce’s (Nasdaq: GSIC) Marketing Services unit last April.

Given the growing centrality of online video advertising, Payne appears to be a sensible hire. He helped start video ad tech firm ShortTail Media in 2008 and has served as the company’s president and CEO. Before that, he was SVP/GM of CNN.com, which produced and distributed all of CNN’s digital services, including CNN.com, CNN Mobile, CNN.com Live, and CNN Video on Demand.

Related

* Gannett Names NBCU’s Banikarim As Its First CMO
* Gannett Hopes To Give Its Brand ‘A Reset’
* Pointroll’s Tafler Steps Down As CEO; Sales Head Gatto Will Succeed H
* Gannett Tries Out Paywalls At Three Papers
* Gannett Launches Digital Marketing Unit Aimed At Small Business
* Gannett Folds Ripple6 Into Pointroll
* Who Will Replace Gannett’s Saridakis?Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him.

The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and broadcaster. The announcement also comes two days after Gannett tapped former NBC Universal (NSDQ: CMCSA) executive Maryam Banikarim as its first CMO.

Apart from the two new hires this week, Pointroll CEO Jason Tafler also just finished his last day at the Gannett rich media subsidiary before taking on the chief digital officer role at Canada’s Rogers Media. Tafler, who succeeded Saridakis as the head of Pointroll three years ago, was replaced by SVP of sales Robert Gatto.

The recent additions—from the new logo on to the new hires—reflects both the improvement in Gannett’s financial situation and the aggressive approach CEO Craig Dubow has taken toward shifting the company’s focus to digital, especially in the mobile and local areas. Like most major media companies, the print side of the business continues to struggle against industrywide declines, while digital has been a particular growth driver, even during the downturn.

Over the past year, Gannett has pursued a number of digital efforts, including experimenting of paywalls at three of its community newspapers, debated whether to charge for its popular USA Today iPad app (early plans were put on indefinite hold as ad inventory on the device continued to sell out, surpassing initial expectations), and it has worked on setting up local integrated marketing units across the country that leverage its expansive footprint, while carving out a separate business from the traditional newspaper/broadcast ad sales.

Sources had previously told paidContent that Gannett had been looking both internally and externally to find a successor for Saridakis, who left the company to become GSI Commerce’s (Nasdaq: GSIC) Marketing Services unit last April.

Given the growing centrality of online video advertising, Payne appears to be a sensible hire. He helped start video ad tech firm ShortTail Media in 2008 and has served as the company’s president and CEO. Before that, he was SVP/GM of CNN.com, which produced and distributed all of CNN’s digital services, including CNN.com, CNN Mobile, CNN.com Live, and CNN Video on Demand.

Related

* Gannett Names NBCU’s Banikarim As Its First CMO
* Gannett Hopes To Give Its Brand ‘A Reset’
* Pointroll’s Tafler Steps Down As CEO; Sales Head Gatto Will Succeed H
* Gannett Tries Out Paywalls At Three Papers
* Gannett Launches Digital Marketing Unit Aimed At Small Business
* Gannett Folds Ripple6 Into Pointroll
* Who Will Replace Gannett’s Saridakis?

Original Link: http://feeds.paidcontent.org/~r/pcorg/~3/AVN98x1Z9Zw/

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