Archive for the internet Category

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

Posted in Google, internet, online marketing, Research, search engines, world wide web with tags , , , , , on June 21, 2018 by gadler

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.

Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763

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Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age

Posted in baseball, football, golf, internet, NCAA, sports, world wide web, www with tags , , , , , , , on May 15, 2018 by gadler

The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers.

Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states to maintain laws that ban gambling. Nevada is the only state where single-game wagering is now legal.

Sports gambling could begin in a matter of weeks in casinos and racetracks in New Jersey, which instigated the legal fight by repealing its gambling prohibition. Mississippi, Pennsylvania, New York, Delaware and West Virginia could follow soon, and the number of states might reach double digits by the end of the year.
— Read on adage.com/article/cmo-strategy/supreme-court-ruling-opens-legal-sports-betting/313498/

Posted in app, Apps, digital media, Facebook, internet, Internet Activity & Sites, mobile, social media with tags , , , , , on May 3, 2018 by gadler

Day 1 of Facebook’s F8 conference was packed with announcements and updates.

  1. FaceDate
  2. “Clear History”
  3. Instagram video-chat and antibullying
  4. Reopening its app review process
  5. Oculus – on sale for $199
  6. Messenger simplifies and starts translation
  7. Introducing VR memories and 3D photos
  8. WhatsApp hits 450 MM stories users
  9. Sharing to Facebook and Instagram Stories from other apps
  10. Oculus TV

Here are details (thanks TechCrunch): 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.

 

What is GDPR & How Does It Affect Me?

Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags , , , , , , , , , , on May 1, 2018 by gadler

What Is GDPR?

GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.

Who should delete that customer data? Good question.

Find out who should delete the customer data, and more info, at this Search Engine Journal article.

Can Augmented Reality Breathe New Life Into Banner Ads?

Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags , , , , , , , , on April 24, 2018 by gadler

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?

— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

Microsoft to buy LinkedIn for $26.2 billion

Posted in digital media, internet, LinkedIn, social media, world wide web, www with tags , , , on June 13, 2016 by gadler

Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share.

Shares of LinkedIn surged 48 percent after the announcement, while Microsoft’s stock was down 4 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal.

Jeff Weiner will stay on as CEO of LinkedIn and will report to Microsoft CEO Satya Nadella. The deal was unanimously approved by both companies’ boards, and is expected to close by the end of the year. The acquisition is still subject to approval by LinkedIn shareholders and regulators.”

Read more here: Microsoft to buy LinkedIn for $26.2 billion

 

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