Archive for the Internet Activity & Sites Category

Posted in app, Apps, digital media, Facebook, internet, Internet Activity & Sites, mobile, social media with tags , , , , , on May 3, 2018 by gadler

Day 1 of Facebook’s F8 conference was packed with announcements and updates.

  1. FaceDate
  2. “Clear History”
  3. Instagram video-chat and antibullying
  4. Reopening its app review process
  5. Oculus – on sale for $199
  6. Messenger simplifies and starts translation
  7. Introducing VR memories and 3D photos
  8. WhatsApp hits 450 MM stories users
  9. Sharing to Facebook and Instagram Stories from other apps
  10. Oculus TV

Here are details (thanks TechCrunch): 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.

 

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What is GDPR & How Does It Affect Me?

Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags , , , , , , , , , , on May 1, 2018 by gadler

What Is GDPR?

GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.

Who should delete that customer data? Good question.

Find out who should delete the customer data, and more info, at this Search Engine Journal article.

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Posted in advertising, digital media, Internet Activity & Sites, world wide web, Yahoo! with tags , , on April 3, 2017 by gadler

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.”

Read the rest of the article here: https://thenextweb.com/business/2017/04/03/verizon-plans-rebrand-aol-yahoo-oath/#.tnw_WCjSa5O5

Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags , , , , , on April 18, 2016 by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

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