Archive for the Internet Activity & Sites Category

Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags , , , , , on April 18, 2016 by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Google Renames Self ‘Alphabet’

Posted in Internet Activity & Sites, search engines with tags , , , on August 10, 2015 by gadler

“Google Inc. is now Alphabet Inc.

In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s current chief business officer, will be an adviser to Alphabet.

And Google, as it stands today, falls under the purview of Android SVP Sundar Pichai. Google shares rose 5 percent in after-hours trading.”

Read more here: Google Renames Self ‘Alphabet’

Net Neutrality – Simply Explained, in Simple English

Posted in internet, Internet Activity & Sites, video, world wide web, www with tags , , , , , on April 24, 2014 by gadler

Business Insider does a good job of explaining the issues and developments surrounding net neutrality. It seems certain that consumers will be paying more for Internet services requiring greater bandwidth (i.e. video, such as Netflix, etc).

Net Neutrality – Simply Explained

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Posted in digital media, internet, Internet Activity & Sites, television, video, world wide web, www on April 15, 2014 by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time.

But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% over the year before, and counted within the $12.8 billion spent in online display advertising, which was up 30%

Those are great numbers, still, that seems to suggest an obvious trend. Indeed, television’s overseers and other content makers seem to be tripping all over themselves to get more solidly positioned for an online future.

Read the full story here: MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014.

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva

Posted in advertising, Automotive, digital media, Internet Activity & Sites, mobile, Research on June 11, 2012 by gadler

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva.

Wichita police: Street gangs embrace social media, too – KansasCity.com

Posted in Facebook, Internet Activity & Sites, social media, Twitter on June 10, 2012 by gadler

Wichita police: Street gangs embrace social media, too – KansasCity.com.

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