“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).
It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.
So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”
Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/