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Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Posted in advertising, Facebook, online marketing, social media with tags , , , , , , , , , , , on May 24, 2018 by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them.

The move, announced in a blog post Thursday morning, constitutes one of Facebook’s attempts to comply with the European Union’s sweeping General Data Protection Regulation. It also represents the Menlo Park, Calif., firm’s latest attempt to regain users’ trust after months of revelations about Facebook’s failures to protect their data from such third parties as the now-shuttered marketing firm Cambridge Analytica. …”

Read the rest of the USA TODAY article here: https://usat.ly/2ILC9Uc

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Posted in app, Apps, digital media, Facebook, internet, Internet Activity & Sites, mobile, social media with tags , , , , , on May 3, 2018 by gadler

Day 1 of Facebook’s F8 conference was packed with announcements and updates.

  1. FaceDate
  2. “Clear History”
  3. Instagram video-chat and antibullying
  4. Reopening its app review process
  5. Oculus – on sale for $199
  6. Messenger simplifies and starts translation
  7. Introducing VR memories and 3D photos
  8. WhatsApp hits 450 MM stories users
  9. Sharing to Facebook and Instagram Stories from other apps
  10. Oculus TV

Here are details (thanks TechCrunch): 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.

 

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Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Posted in digital media with tags , , , , , , , , , , , , , , on April 19, 2018 by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

“Just 10 percent of your readers could make or break your company’s digital future.

That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.

Which brings me to paywalls.”

— Read on www.editorandpublisher.com/columns/digital-publishing-after-years-of-tinkering-with-paywalls-publishers-are-creating-the-right-funnel-to-find-digital-subscribers/

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2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

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How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

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Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

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Bing Adds Facebook Recommendations to Search

Posted in Facebook, search engines with tags , , , , on May 15, 2011 by gadler

Microsoft will begin adding Facebook data to its Bing search results on Tuesday, including the ubiquitous “like,” in another bid to differentiate from arch-rival Google.

Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/4qugQrKxr9E/article.php

via my6sense

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