Archive for Facebook

How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

Bing Adds Facebook Recommendations to Search

Posted in Facebook, search engines with tags , , , , on May 15, 2011 by gadler

Microsoft will begin adding Facebook data to its Bing search results on Tuesday, including the ubiquitous “like,” in another bid to differentiate from arch-rival Google.

Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/4qugQrKxr9E/article.php

This Week at Neatorama

Posted in Twitter with tags , , , on April 23, 2011 by gadler

The servers at Amazon had some technical problems this week that affected a lot of sites, most notably reddit. Neatorama always welcomes poor lost internet surfers in when their favorite networking site is down. It’s the least we can do! If you weren’t with us all this week, here are our exclusive articles you might want to catch up on.

Jill Harness brought us The History of The High Five in honor of National High Five Day on Thursday.

And she also found us 10 Things You Didn’t Know About IKEA.

From Uncle John’s Bathroom reader, we learned about the movie Robot Monster: The Ultimate Golden Turkey. The full movie is also embedded in the article.

How to Cater a Roman Orgy is a classic article from The Annals of Improbable Research.

Mental_floss magazine gave us How an Island Full of Landmines Led to a Thriving Penguin Population.

Mal and Chad’s Fill in the Bubble Frenzy came around on Wednesday. The winning entry is from Alan: “Be careful; someone started a flame war between mac and pc users and it’s a long way down.” However, Alan did not select a t-shirt.

In the What Is It? game this week, ladybuggs was the first of many with the correct answer. This is a National Cash Register Stamping Phone, used in bigger department stores. It was for clerks to get approval from “credit specialists” in the back room for customers to charge their purchases. Read more about them here. Ladybuggs wins a t-shirt from the NeatoShop! The funniest answer came from next2exits, who declared that this is a Wisconsin voter polling station. The handset allows the governor to call you and tell you who to vote for. But next2exits didn’t select a shirt.

There are more ways to get your Neatorama fix: If you aren’t checking our Facebook page every day, you’re missing out on extra content, contests, discussions, and links you won’t find here. Also, our Twitter feed will keep you updated on what’s going around the web in real time. Have a wonderful Easter, everyone!The servers at Amazon had some technical problems this week that affected a lot of sites, most notably reddit. Neatorama always welcomes poor lost internet surfers in when their favorite networking site is down. It’s the least we can do! If you weren’t with us all this week, here are our exclusive articles you might want to catch up on.

Jill Harness brought us The History of The High Five in honor of National High Five Day on Thursday.

And she also found us 10 Things You Didn’t Know About IKEA.

From Uncle John’s Bathroom reader, we learned about the movie Robot Monster: The Ultimate Golden Turkey. The full movie is also embedded in the article.

How to Cater a Roman Orgy is a classic article from The Annals of Improbable Research.

Mental_floss magazine gave us How an Island Full of Landmines Led to a Thriving Penguin Population.

Mal and Chad’s Fill in the Bubble Frenzy came around on Wednesday. The winning entry is from Alan: “Be careful; someone started a flame war between mac and pc users and it’s a long way down.” However, Alan did not select a t-shirt.

In the What Is It? game this week, ladybuggs was the first of many with the correct answer. This is a National Cash Register Stamping Phone, used in bigger department stores. It was for clerks to get approval from “credit specialists” in the back room for customers to charge their purchases. Read more about them here. Ladybuggs wins a t-shirt from the NeatoShop! The funniest answer came from next2exits, who declared that this is a Wisconsin voter polling station. The handset allows the governor to call you and tell you who to vote for. But next2exits didn’t select a shirt.

There are more ways to get your Neatorama fix: If you aren’t checking our Facebook page every day, you’re missing out on extra content, contests, discussions, and links you won’t find here. Also, our Twitter feed

Original Link: http://www.neatorama.com/2011/04/23/this-week-at-neatorama-48/

Winklevosses to Seek Another Hearing in Facebook Case

Posted in Facebook with tags , , on April 11, 2011 by gadler

Cameron and Tyler Winklevoss plan to ask for an additional review of the latest judgment against them in their case against Facebook, their lawyer said today.

Winklevoss lawyer Jerome B. Falk, Jr., of Howard Rice in San Francisco, said the case merits further review by the entire Ninth Circuit Court of Appeals, so he plans to file a Petition for Rehearing En Banc in the next 15 days.

I am no legal expert, but here’s what that means: “En Banc” is a hearing where all the judges on a court take part, rather than a three-judge panel, as is standard. It is the only way to overturn a decision–unless they appeal to the Supreme Court. Since the Ninth Circuit has so many many judges–currently 26–it requires only eleven of them for an en banc hearing.

Read the full stroy at: Winklevoss Twins Seek Another Hearing.

For Now, Twitter Shares Count More Than 1′s in Google Search Ranking [NetworkEffect]

Posted in search engines, social media with tags , , , , , , on March 30, 2011 by gadler

Here’s a funny thing about Google’s new +1 tool, which lets users vote up search results. At launch, Google is keeping recommendations from its new +1 voting tool out of its ranking algorithm, even though it does consider shares on services like Twitter as a signal in its core search results.

Plus-one-ing (or however you write that!) a link doesn’t make it appear higher in search results, yet. The search result shows up in the same order it would have, annotated with information about people who have +1′ed it.

After seeing lots of confusion about this, we followed up with a Google spokeswoman this morning to talk through exactly how this works.

Eventually, the plan is to consider +1 votes as one of many signals in Google rankings, she said. But right now, while +1 activity is just getting started, Google is excluding it from its ranking algorithm. In part that’s because early +1 users could warp search results before there’s enough data.

Currently, Google does use Twitter shares to help rank core search results. That was part of its big social search launch in February.

So for the moment, sharing a link on Twitter counts for more in the Google search algorithm than +1′ing it on Google.

Though Google may not re-rank yet based on +1, people who sign up to participate in the trial will start seeing +1′s from their friends and the rest of +1 testers immediately.

So as not to crowd the page, if a link has been +1′ed more times than it has been shared on Twitter, the +1′s will show up, the spokeswoman said. If there have been more Twitter shares than +1′s, those will show up.

Google does not yet count public Facebook “likes” as a social search signal, though it plans to, Director of Product Management Mike Cassidy told NetworkEffect earlier this month. At the time, Cassidy maintained that the omission of Facebook data wasn’t due to tension between Google and Facebook over personal data sharing. Rather, he said, it was a “technical issue” that would be resolved soon.Here’s a funny thing about Google’s new +1 tool, which lets users vote up search results. At launch, Google is keeping recommendations from its new +1 voting tool out of its ranking algorithm, even though it does consider shares on services like Twitter as a signal in its core search results.

Plus-one-ing (or however you write that!) a link doesn’t make it appear higher in search results, yet. The search result shows up in the same order it would have, annotated with information about people who have +1′ed it.

After seeing lots of confusion about this, we followed up with a Google spokeswoman this morning to talk through exactly how this works.

Eventually, the plan is to consider +1 votes as one of many signals in Google rankings, she said. But right now, while +1 activity is just getting started, Google is excluding it from its ranking algorithm. In part that’s because early +1 users could warp search results before there’s enough data.

Currently, Google does use Twitter shares to help rank core search results. That was part of its big social search launch in February.

So for the moment, sharing a link on Twitter counts for more in the Google search algorithm than +1′ing it on Google.

Though Google may not re-rank yet based on +1, people who sign up to participate in the trial will start seeing +1′s from their friends and the rest of +1 testers immediately.

So as not to crowd the page, if a link has been +1′ed more times than it has been shared on Twitter, the +1′s will show up, the spokeswoman said. If there have been more Twitter shares than +1′s, those will show up.

Google does not yet count public Facebook “likes” as a social search signal, though it plans to, Director of Product Management Mike Cassidy told NetworkEffect earlier this month

Original Link: http://networkeffect.allthingsd.com/20110330/for-now-twitter-shares-count-more-than-1s-in-google-search-ranking/?mod=ATD_rss

Facebook to allow app developers to request address, phone number

Posted in Uncategorized with tags , , on January 17, 2011 by gadler
Facebook has quietly opened the door for application developers to request a user’s addresses and phone numbers.Original Link: http://www.knoxnews.com/news/2011/jan/17/facebook-allow-app-developers-request-address-phon/?partner=RSS

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