It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.
— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
“Just 10 percent of your readers could make or break your company’s digital future.
That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.
Which brings me to paywalls.”
“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”
Read more here. Google to match Facebook with better advertising
