social media – Page 4

LinkedIn 277% More Effective for Lead Generation than Facebook or Twitter

January 30, 2012 by gadler

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher … Continue reading LinkedIn 277% More Effective for Lead Generation than Facebook or Twitter

Posting to Facebook: The Truth About Third- Party Applications

September 10, 2011 by gadler

If your fans don’t see your posts, they won’t engage. And if they don’t engage, your EdgeRank score goes down. Original Link: http://adage.com/article/digitalnext-a-blog-on-emerging-media-and-technology/posting-facebook-truth-party-applications/229694/ via my6sense

Twitter Reaction to Tropical Storm Irene: Relief

August 28, 2011 by gadler

The Twitterverse heaved a collective sigh of relief when morning turned into afternoon today, as the collective mood moved almost into the giddy range as people realized Tropical Storm Irene was not nearly as bad as many had anticipated. Here’s a sampling from Twitter, where people realized that although the storm is not quite over … Continue reading Twitter Reaction to Tropical Storm Irene: Relief