Archive for the Automotive Category

Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

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Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek

Posted in advertising, Automotive, digital media, interactive advertising, online marketing on January 14, 2014 by gadler

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights.

That’s 71 percent more than the average population, per the study, which surveyed 6,200 car shoppers and 19,774 regular consumers over the course of several months last year. Marketers from Ford to Fiat attending the North American International Auto Show might want to take note.

Read more here: Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek.

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva

Posted in advertising, Automotive, digital media, Internet Activity & Sites, mobile, Research on June 11, 2012 by gadler

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva.

More Automotive Ad Spending Shifts Online

Posted in advertising, Automotive, digital media, interactive advertising, Research with tags , , , on May 8, 2012 by gadler

More Automotive Ad Spending Shifts Online.

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