“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
Mobile Key To Car Sales, Facebook Finds 07/23/2015.
Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights.
That’s 71 percent more than the average population, per the study, which surveyed 6,200 car shoppers and 19,774 regular consumers over the course of several months last year. Marketers from Ford to Fiat attending the North American International Auto Show might want to take note.
Read more here: Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek.
