The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Seems television is trying to catch-up with digital video advertising. According to a recent NY Times article, “A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for … Continue reading Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)
Get ready for the Super Bowl…ads! See most all the Super Bowl commercial advertisements…rated. via USA Today Sports Source: Ad Meter | USA Today Sports
“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter
Bold prediction: Digital passes TV in 2016 – Media Life Magazine.
While only 1.4% of consumers have cut the cord in the last two years, 7% of current pay-television subscribers are considering canceling their service, according to a survey in the May 2011 issue of… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/D_htp0rjVqU/ via my6sense