It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.
— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
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Digital advertising in the US is now bigger than print and television – Recode
Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags advertising, digital advertising, Facebook, Google, interactive advertising, mobile advertising, online advertising on February 20, 2019 by gadlerAdvertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year
Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”
Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.
