Archive for the radio Category

Digital advertising in the US is now bigger than print and television – Recode

Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags , , , , , , on February 20, 2019 by gadler

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.

— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

MediaPost Publications Interactive, Addressable Ads Slow To Impact Marketplace 02/22/2012

Posted in advertising, interactive advertising, newspaper, radio, Research, television on February 22, 2012 by gadler

MediaPost Publications Interactive, Addressable Ads Slow To Impact Marketplace 02/22/2012.

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