Archive for pre-roll video

YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags , , , , on March 31, 2018 by gadler

YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/

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