Lead Generation, Customer Acquisition to Remain Top Email Goals
Lead Generation, Customer Acquisition to Remain Top Email Goals.
Category: interactive advertising
Borrell: Local Web Ad Rev To Rise 21% In ’12
Borrell: Local Web Ad Rev To Rise 21% In ’12.
Is Twitter more effective than Facebook for driving sales? – Luxury Daily – Internet
Is Twitter more effective than Facebook for driving sales? – Luxury Daily – Internet.
Generation C to Drive Digital Marketing
Generation C to Drive Digital Marketing.
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content.
Guaranteed Ad Impression Promises Grow – MarketingVOX
Guaranteed Ad Impression Promises Grow – MarketingVOX.
Brand Marketers Home In on Online Target Audiences – eMarketer
Premium publishers, content seen offering focused audiences and greater brand safety. Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s via Brand Marketers Home In on Online Target Audiences – eMarketer.
Search Advertising: Great for Purchase Intent, Bad for Branding | Crowd Science Blog
Search Advertising: Great for Purchase Intent, Bad for Branding | Crowd Science Blog.
3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast
3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast. OR…7 of 10 ARE seen!
MediaPost Publications U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates 02/24/2012
MediaPost Publications U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates 02/24/2012.
AdlerWeb 