Category: search engines

Twitter, Google win big at Supreme Court

by gadler

The justices passed up the chance to tinker with Section 230’s broad legal protections for tech companies. — Read on http://www.politico.com/news/2023/05/18/twitter-google-supreme-court-win-00097643

Google planning new search engine

by gadler

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, … Continue reading Google planning new search engine

ChatGPT v Bard v Bing: What are the Differences?

by gadler

We compared and tested ChatGPT, Google Bard, and Bing Chat on a series of prompts to see which chatbot is better at this stage. Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in … Continue reading ChatGPT v Bard v Bing: What are the Differences?

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022

by gadler

The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of 4%, but similar to 2019’s increase of 21%, according to a benchmark study from WordStream by LOCALiQ. — … Continue reading Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022

What is semantic search: A deep dive into entity-based search

by gadler

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. … Continue reading What is semantic search: A deep dive into entity-based search

Search Through Time

by gadler

Over the years, the web and the world have changed. Since our launch in 1997, Google Search has continued to evolve to help you find the information you’re looking for. — Read on http://www.google.com/search/howsearchworks/our-history/

10 Costly Mistakes to Avoid in Your Remarketing Campaigns

by gadler

Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips

Google Ads will combine Smart and standard Display campaigns

by gadler

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns