Archive for the search engines Category

Google rolls out similar audiences for Search and Shopping.

Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags , , , , on May 1, 2017 by gadler

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags , , , on May 24, 2016 by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”

Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding

Google removes right hand sidebar ads

Posted in AdWords, digital media, Google, interactive advertising, PPC, search engines, SEM on February 19, 2016 by gadler

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.”

Learn more here.

Google Smart Goals For Advertisers Lacking Conversion Tracking

Posted in AdWords, Analytics, Campaigns, Google with tags , , , , , on December 11, 2015 by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.

Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Posted in advertising, digital media, Google, interactive advertising, video with tags , , , , , on November 13, 2015 by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.

EBay was one of the first companies to use the programmatic capabilities.

“As a pioneer in the programmatic space, eBay recently rolled out its Native Mobile Programmatic solutions, which have revolutionized the way brands deliver their message to the right person, at the right time,” Jonathan Bellack, director of product management at Google, wrote on the company’s blog Friday. “Since the launch of its new native ad unit, eBay is seeing a 3.6x increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.”

 

Read more here: Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

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