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IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

by gadler

The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers. “In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: … Continue reading IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

A first step toward TV-online ratings – Media Life Magazine

by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows. But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate. Until now….” … Continue reading A first step toward TV-online ratings – Media Life Magazine

How Google Could Rig the 2016 Election

by gadler

“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.” Read more: http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html#ixzz3jXmO9Ss8

McDonald’s criticised for glib #slownewsday response to SXSW band query

by gadler

“McDonald’s has found itself out of tune with public sentiment after posting a glib response to a Facebook query from the band Ex Cops as to why the burger chain had no budget to pay artists at its SXSW showcase.” Read the story here: McDonald’s criticised for glib #slownewsday response to SXSW band query.

Apple and Google declare patent truce, will dismiss all current lawsuits

by gadler

Originally posted on Gigaom:
In a major breakthrough in the bitter and long-running war between Apple(s appl) and Google(s goog) over smartphone patents, the two companies announced on Friday that they will dismiss all current lawsuits against each other. In a joint statement, the companies also said they will try to work together to reform…