Tag: online advertising

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Google to Match Facebook by Giving Advertisers Better Data Targeting

by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising