Another cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
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Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerOn Google’s 21st birthday, a look back in time
Posted in Google, internet, search engines, SEM, world wide web, www, Yahoo! with tags Google, online marketing, search engine marketing, search engines on September 28, 2019 by gadlerGoogle’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan.
— Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721
The North Face booed by SEO community
Posted in digital media, Google, search engines, SEO with tags advertising agency, brand, Google, Leo Burnett Tailor Made, online marketing, search engine marketing, search engine optimization, search engines, SEO, The North Face, Wikipedia on June 8, 2019 by gadler“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.
The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”
Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747
2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
What’s wrong with translating keywords?
Posted in AdWords, Google, PPC, search engines, SEM, SEO, voice first with tags digital advertising, Google, online marketing, search engine marketing, search engines, translation, voice search on May 21, 2019 by gadler“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be:
“Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without passing go.”
— Read on searchengineland.com/whats-wrong-with-translating-keywords-317281
What the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerDespite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
