Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.
Links continue to remain a significant ranking factor.
What happens when you get bad links on enough of a scale to harm your site?
Your site can get algorithmically downgraded by Google – or worse, you get a manual action.
While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.
This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.
— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
Archive for search engines
10 Bad Links That Can Get You Penalized by Google
Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags advertising, Google, link-building, links, online marketing, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on November 26, 2019 by gadlerHere’s what you need to know about Google’s newest local algorithm update
Posted in Google, interactive advertising, search engines, SEO with tags Analytics, Google, Google My Business, online marketing, Possum 2.0, search engine marketing, search engine rankings, search engines on November 16, 2019 by gadlerGoogle’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
— Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927
Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerAnother cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
On Google’s 21st birthday, a look back in time
Posted in Google, internet, search engines, SEM, world wide web, www, Yahoo! with tags Google, online marketing, search engine marketing, search engines on September 28, 2019 by gadlerGoogle’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan.
— Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721
The North Face booed by SEO community
Posted in digital media, Google, search engines, SEO with tags advertising agency, brand, Google, Leo Burnett Tailor Made, online marketing, search engine marketing, search engine optimization, search engines, SEO, The North Face, Wikipedia on June 8, 2019 by gadler“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.
The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”
Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747
2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
