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Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him. The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and … Continue reading Gannett Names ShortTail’s Payne As Chief Digital Officer
After MANY months of working with Yahoo!’s behavioral-targeting profiles, I continue to be impressed with the value offered to internet users and advertisers. It is proving highly effective and the granular levels of audience-targeting continue to increase. It’s about time we see ads pertaining to our comprehensive, evolving, online behavior. Advertisers are also enjoying ever-increasing value…vital in this economy! knoxnews.com, … Continue reading Yahoo!-Newspaper Consortium Interactive Behavioral Targeting
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