Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Gannett Names ShortTail’s Payne As Chief Digital Officer

Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him. The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and … Continue reading Gannett Names ShortTail’s Payne As Chief Digital Officer