Tag: digital advertising

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

by gadler

An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

Digital Strategy Paying Off for Publicis

by gadler

As digital advertising leads an industry turnaround, the company’s chief, Maurice Lévy, is not shy about saying “I told you so.”Original Link: http://feeds.nytimes.com/click.phdo?i=ca370da9952ed27e7450a00942eb0732 via my6sense