Tag: ClickZ

Digital advertising viewability – a lot of gray area

by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

by gadler

An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ