Archive for native advertising

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

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Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Posted in advertising, digital media, Google, interactive advertising, video with tags , , , , , on November 13, 2015 by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.

EBay was one of the first companies to use the programmatic capabilities.

“As a pioneer in the programmatic space, eBay recently rolled out its Native Mobile Programmatic solutions, which have revolutionized the way brands deliver their message to the right person, at the right time,” Jonathan Bellack, director of product management at Google, wrote on the company’s blog Friday. “Since the launch of its new native ad unit, eBay is seeing a 3.6x increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.”

 

Read more here: Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

Posted in advertising, digital media, interactive advertising with tags , , , , , , on November 17, 2014 by gadler

An interesting read…

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign?

As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. By integrating relevant content into beautiful editorial experiences, native ads can significantly increase the engagement and effectiveness of a marketer’s campaigns. But for marketers, there are still many open questions about how native ads work and what makes them so effective.

To answer these questions, researchers from Yahoo teamed up with the University of Pennsylvania Wharton Future of Advertising (WFoA) Program to identify the fundamentals that marketers should keep in mind when they create a native ad campaign….”

Read the full article here: 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ.

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