The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year.
The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of 4%, but similar to 2019’s increase of 21%, according to a benchmark study from WordStream by LOCALiQ.
— Read on www.mediapost.com/publications/article/379792/google-ads-cost-per-lead-rose-for-91-of-industrie.html
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