2021 Digital Marketing Trends: The New vs the Tried and True

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

Why are we still making it so hard to understand Addressable TV?

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.  — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

Find your audience on YouTube

Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/

2019 Google Ad Industry Benchmarks

“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.  This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way. — Read on http://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

Understanding the new marketing funnel and user intent – Think with Google

Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel — a linear customer journey from awareness to consideration to purchase. And using mass media, the key levers to drive growth were reach and frequency. We … Continue reading Understanding the new marketing funnel and user intent – Think with Google

Google Introduces New Search Engine for Finding Datasets

Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. — Read on http://www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com