Archive for search engine marketing

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags , , , on May 24, 2016 by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”

Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding

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