The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
Archive for measurement
Why are we still making it so hard to understand Addressable TV?
Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags addressable, advertising, CTV, digital advertising, digital media, internet advertising, internet tv, measurement, online advertising, online tv, OTT, Programmatic, research, television, tv, video on September 30, 2019 by gadlerWhat the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerDespite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
How to drive business outcomes by anticipating consumer intent
Posted in advertising, Campaigns, Google, interactive advertising with tags advertising, CLV, consumer lifetime value, conversion, digital advertising, Google, measurement, online advertising on September 2, 2018 by gadlerSegmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers.
That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all of their interactions over time — not just a single transaction. We’ve found that when marketers focus on CLV, they begin to attract more of the customers they care about, stoke ongoing engagement, and ultimately, increase retention.
— Read on www.thinkwithgoogle.com/marketing-resources/experience-design/consumer-intent/
TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Posted in Analytics, broadcast, cable, television, video with tags advertising, Cable, comScore, measurement, Network tv, television, tv on May 22, 2018 by gadlerTV is heading for a commercial breakdown.
TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.
What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/
Measurement Specialists Nielsen and comScore Trade Lawsuits
Posted in Uncategorized with tags comScore, lawsuit, measurement, Nielsen, online on March 23, 2011 by gadlerNielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of…
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