5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising

Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers. — Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel

Why are we still making it so hard to understand Addressable TV?

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.  — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

What the numbers tell us about the current voice search opportunity

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals … Continue reading What the numbers tell us about the current voice search opportunity

How to drive business outcomes by anticipating consumer intent

Segmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers. That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all … Continue reading How to drive business outcomes by anticipating consumer intent

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

Measurement Specialists Nielsen and comScore Trade Lawsuits

Nielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/vE24caAn2hc/ via my6sense